Hello, I'm

Ida Butwin

Hello, I'm

Ida Butwin

Marketing Manager driving growth through paid media, funnels, and performance strategy

Marketing Manager driving growth through paid media, funnels, and performance strategy

Who I Am & How I work

Who I Am & How I Work

I’m a Marketing Manager with a background in paid media and performance marketing, focused on building growth systems that scale responsibly.

My work centers on paid acquisition and performance optimization. I use data to make clear decisions, improve funnel efficiency, and support growth that can be sustained over time.

I bring a structured approach to testing and optimization, and I work closely with cross-functional teams to ensure execution stays aligned with business goals.

How I Drive Performance

How I Drive Performance

Paid Media Strategy

Ownership of paid acquisition, ensuring spend supports performance while aligning with business objectives.

Funnel Performance

A full-funnel view focused on reducing friction and improving conversion across the customer journey.

Testing & Optimization

Structured testing and analysis to identify performance drivers, refine execution, and guide scale.

Cross-Functional Execution

Close collaboration with creative, analytics, and leadership teams to keep performance efforts aligned and moving forward.

Select Case Studies

Select Case Studies

Testimonials

Testimonials

Brandon Smits

Solar Chaat Code

Sarah Mae Ives

Meta Ads Educator

Corey & Tiffany Young

Investor Life

Christi Cass

Master Health Coach

Work Experience

Work Experience

Jul 2023 – Present

Strategic Content Creator | Social Media & Analytics

Implantech Associates, Inc. • Contract • Remote

  • Executed social media strategy across Instagram, Facebook, LinkedIn, and X with structured content calendars.
  • Designed short-form video and graphics using Canva and Pika AI, driving 20–30% follower growth.
  • Used platform analytics to refine formats, cadence, and messaging tied to engagement trends.
Feb 2017 – Present

Founder & Principal | Performance Marketing

Butwin Enterprises, LLC • Self-employed • Remote

  • Led paid media and funnel strategy across B2B and B2C brands.
  • Built KPI reporting and optimization frameworks; ROAS up to 26.7 on select campaigns.
  • Maintained 85–90% client retention through performance leadership and clear reporting.
Oct 2022 – Dec 2023

Senior Media Buyer | Meta, Google, TikTok & X

The Wisdom Group • Contract • Remote

  • Led paid media execution for coaching, education, and SaaS brands across multiple platforms.
  • Produced and tested 10–20 ad variations per month to support iterative optimization.
  • Served as primary performance contact for multiple brand managers.
Nov 2022 – Jun 2023

Meta Ads Strategist

My Ads Team • Contract • Remote

  • Improved Meta campaign performance across 10 client accounts.
  • Reduced CPA by ~25% through targeting, creative, and delivery optimizations.
  • Translated performance data into clear insights and reporting for clients.
Mar 2020 – Jun 2021

Paid Media & Funnel Strategy

Sarah Mae Ives • Contract • Remote

  • Supported paid acquisition and funnel optimization for a coaching offer.
  • Guided creative iteration based on performance signals.
  • Maintained reporting clarity to support weekly decision-making.
Jun 2019 – Aug 2020

Meta Ads Coach

Solar Cheat Code • Contract • Remote

  • Coached 80+ monthly clients on Meta Ads and funnel strategy.
  • Reduced CPC by ~25% through structured optimization guidance.
  • Created educational resources to simplify campaign setup and testing.
Sep 2018 – Dec 2020

Meta Ads Manager

Emma Van Heusen • Contract • Remote

  • Planned and managed Meta campaigns across coaching niches.
  • Improved funnel conversion rates through testing and iteration.
  • Led weekly calls supporting ad setup, performance review, and optimization.

Let's continue the conversation.

Let's continue the conversation.

Open to Marketing Manager and Performance Marketing roles.

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