Hello, I'm

Ida Butwin

Hello, I'm

Ida Butwin

Marketing Manager blending creative and technical execution across paid media and funnels

Marketing Manager driving growth through paid media, funnels, and performance strategy

Who I Am & How I work

Who I Am & How I Work

I’m a Marketing Manager with a background in paid media and performance marketing, focused on building systems that support consistent, sustainable growth.

My work centers on acquisition and conversion optimization. I use data to make informed decisions, improve funnel performance, and identify where users drop off so those gaps can be addressed.

I bring a structured approach to testing and iteration, and I stay closely connected to execution to ensure that what’s being built not only looks polished, but performs as intended.

How I Drive Performance

How I Drive Performance

Paid Media Strategy

Managing paid acquisition with a focus on performance, efficiency, and how spend translates into real results.

Funnel Performance

A full-funnel view focused on reducing friction and improving conversion across the customer journey.

Testing & Optimization

Structured testing and analysis to identify performance drivers, refine execution, and guide scale.

Execution & Implementation

Turning strategy into functional, conversion-focused assets that are built accurately and perform as intended.

Select Case Studies

Select Case Studies

Select Case Studies

Select Ad Creative

Select Ad Creative

How I Drive Performance

Creative Examples
Online Business Owner Summit
MetaVideo + Static
Virtual Business Marketing Summit Sign-Up Campaign
Direct response creative driving free event registrations: video ads and meme-style statics tested across cold audiences
Holly MacCue — Business Coach
MetaStatic · 4 Variations
Masterclass Sign-Up Campaign
Direct response statics driving free masterclass registrations: multiple creative variations tested
Cohere
MetaStatic · 4 Pieces
Workshop Sign-Up, Reminder and SaaS Platform Campaign
Creative across the full funnel: cold sign-up ads, warm reminder ads, and SaaS product awareness
Sam Miller Science
MetaStatic · 5 Variations
CORE4 Blueprint and Metabolism Training Free Opt-In Campaigns
Direct response statics targeting health coaches: driving free resource downloads across two opt-in offers
Hardly Hustle
MetaStatic · 5 Variations
Newsletter Subscription Campaign
Direct response statics driving free newsletter sign-ups: product mockups, meme creative, and bold typography variations tested
The House of Routine
MetaStatic · 5 Variations
Black Friday Sale Campaign: Physical Journals
Direct response statics driving 50% off purchase: lifestyle shots, urgency ads, and social proof tested for a physical ecommerce product

Testimonials

Testimonials

Brandon Smits

Solar Chaat Code

Sarah Mae Ives

Meta Ads Educator

Corey & Tiffany Young

Investor Life

Christi Cass

Master Health Coach

Work Experience

Work Experience

Jul 2023 – Present

Strategic Content Creator | Social Media & Analytics

Implantech Associates, Inc. • Contract • Remote

  • Executed social media strategy across Instagram, Facebook, LinkedIn, and X with structured content calendars.
  • Designed short-form video and graphics using Canva and Pika AI, driving 20–30% follower growth.
  • Used platform analytics to refine formats, cadence, and messaging tied to engagement trends.
Feb 2017 – Present

Founder & Principal | Performance Marketing

Butwin Enterprises, LLC • Self-employed • Remote

  • Led paid media and funnel strategy across B2B and B2C brands.
  • Built KPI reporting and optimization frameworks; ROAS up to 26.7 on select campaigns.
  • Maintained 85–90% client retention through performance leadership and clear reporting.
Oct 2022 – Dec 2023

Senior Media Buyer | Meta, Google, TikTok & X

The Wisdom Group • Contract • Remote

  • Led paid media execution for coaching, education, and SaaS brands across multiple platforms.
  • Produced and tested 10–20 ad variations per month to support iterative optimization.
  • Served as primary performance contact for multiple brand managers.
Nov 2022 – Jun 2023

Meta Ads Strategist

My Ads Team • Contract • Remote

  • Improved Meta campaign performance across 10 client accounts.
  • Reduced CPA by ~25% through targeting, creative, and delivery optimizations.
  • Translated performance data into clear insights and reporting for clients.
Mar 2020 – Jun 2021

Paid Media & Funnel Strategy

Sarah Mae Ives • Contract • Remote

  • Supported paid acquisition and funnel optimization for a coaching offer.
  • Guided creative iteration based on performance signals.
  • Maintained reporting clarity to support weekly decision-making.
Jun 2019 – Aug 2020

Meta Ads Coach

Solar Cheat Code • Contract • Remote

  • Coached 80+ monthly clients on Meta Ads and funnel strategy.
  • Reduced CPC by ~25% through structured optimization guidance.
  • Created educational resources to simplify campaign setup and testing.
Sep 2018 – Dec 2020

Meta Ads Manager

Emma Van Heusen • Contract • Remote

  • Planned and managed Meta campaigns across coaching niches.
  • Improved funnel conversion rates through testing and iteration.
  • Led weekly calls supporting ad setup, performance review, and optimization.

Let's continue the conversation.

Let's continue the conversation.

Focused on performance marketing and conversion-focused funnel work.

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