The best people to target with your Facebook ads are the ones that look like your current (and paying!) customers. But how can you target these people? Facebook offers a variety of ways to target unique custom audiences. A unique and highly beneficial way to do that...

Have you heard the term “Facebook Pixel?” If you have, you may or may not know what that term actually means. I’m going to demystify the term and tell you why it’s important for your business.  When you set up a website, you can install pieces of code to trigger...